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Government buyers acquire commercial
off-the-shelf (COTS) products through a well-defined acquisition process. But for
those novel solutions and pre-commercial products still in early0stage
development that have the potential to address unmet medical needs,
developmental consistency leading to acquisition is not necessarily well
envisioned or practiced. While there are technologies that from a technical
perspective qualify for funding through congressionally directed
funding programs, e.g., Broad Agency Announcement (BAA) programs, SBIR or
NIH, it has been Milestones’ observation that few are evaluated and
qualified for commercial potential using business metrics before
contract award. Here are examples of recent contracts:
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Milestones was retained by the Modernization Office of the USAF Surgeon
General to provide a variety of business strategies, needs assessment and
long range planning:
Milestones provided due
diligence for 12 technologies including cost-benefit analysis, ROI and
business case to support funding activities through the AFSGR road Agency
Announcement program (FY2008).
Milestones developed a due
diligence process to evaluate the AFSGR's technology portfolio. (FY2007 and
FY2008).
Milestones provided
business development work for EOS
ACTD and AFSGR, including business strategy for the SGR program for
technologies funded for 2010 - 2015 and the strategic plan for EOS as a
platform technology for personalized medicine.
(FY2007)
Milestones provided
market, manufacturing and competitive analyses to assess technology
solutions for traumatic brain injury.
Milestones provided
a comprehensive end users needs assessment among target
audiences for a molecular diagnostic platform for clinical and surveillance
uses (FY06)
Milestones designed and implemented a pre-IDE regulatory strategy and
pre-IDE submission for a
transformational molecular diagnostic that detects upper respiratory
infections for military and civilian markets.
Activities included writing an informal Investigational Device Exemption
(IDE) for the EOS/ACTD (Epidemic Outbreak Surveillance/ Advanced Concept
Technology Demonstration) for the RPM™ molecular diagnostic. (November 2004
to June 2005).
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For the Peer Review and Medical Research Program (PRMRP), a subordinate
activity to the
US Army Medical Research and Materiel Command (MRMC),
see next, Milestones worked with senior staff to develop a presentation,
"Next: Commercializing your technology," for the April 2004 Military Health
Forum. The target audiences were principal investigators who had received
development grants from PRMRP and program managers for PRMRP. The
presentation led to the formation of the Product Assessment and
Commercialization team, see next.
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For the US Army Medical Research and Materiel Command (MRMC),
Milestones invented the Product Assessment and
Commercial Team (PACT) methodology to assess commercial potential of 17 of 1,300
technologies funded through congressionally directed appropriations.
Following the assessment, three technologies were selected to receive
advanced development counsel, which included preparing research teams to
meet informally with the US Food and Drug Administration in connection with
development of a regulatory strategy; needs assessment for technologies to
ensure the technology application meets physician/physician need; and target
market focus group to assess clinical utility and relevance.
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Subsequently, MRMC
contracted the PACT team to develop a curriculum, "Essential Elements for
Commercializing Technologies," to assist government program managers to
facilitate commercial development for technologies that received
congressional research grants. The curriculum has been adapted for
presentation to international bioscience conferences, including BIO, and
military health fora.
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For the Telemedicine and
Advanced Technology Research Center (TATRC),
a subordinate activity to the
US Army Medical Research and Materiel Command (MRMC)
Milestones | the critical thinking
company has performed business case analysis for TATRC’s monthly Product
Line Review (PLR) that brings together a panel of technical reviewers who
assess the status of 10 -12 technologies each month. Lorraine was the
designated business consultant for the panel and counseled principal
investigators on intellectual property strategies, market analysis and
product development planning. Between November 2003 and January 2005,
Lorraine reviewed more than 100 technologies including cellular and
molecular biology and tissue engineering. See appendix B. (November 2003 to
January 2005)
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For the National Medical Test Bed (NMTB), Lorraine Ruff contributed to
review panels of NMTB-funded technologies. Subsequently, Milestones was
asked to form a two-person team, including Lorraine Ruff, for business case
analysis for technologies that NMTB believed to have high commercial
potential. The assignment included business analysis, intellectual property
review to ensure that the technologies were novel and could compete;
financial review for fundraising purposes, partnerships and product
positioning and launch. During the three-year relationship, Milestones
worked with a number of emerging growth research institutions and product
development-stage companies yielding five commercialized technology
application from five companies.
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